![]() In May, Netflix president of worldwide advertising Jeremi Gorman said Netflix's ad tier has "nearly" 5 million monthly active users, per The Hollywood Reporter. Bumping up the prices of its ad-free plan could be beneficial for Netflix by generating more revenue from ad-free users and by pushing people to its ad tier. Discovery, have pointed to its ad-supported tiers generating higher average revenue per user than ad-free tiers. The company also cracked down on password sharing, charging $7.99 per month for each user outside the main household.Īs noted by WSJ today, Netflix, as well as streaming rivals Disney and Warner Bros. ![]() Netflix also introduced an ad plan ($6.99 per month) this year and got rid of its mid-tier, ad-free Basic plan (making the lowest price for ad-free Netflix $15.49 per month instead of $9.99 per month). A price hike is one obvious way to attempt to do that. AdvertisementĪs subscriber numbers stagnate, though, Netflix has been looking for other ways to increase revenue. Those prices look a lot different from Netflix's debut monthly pricing ($7.99 or $11.99 for 4K). Netflix's last price increase was in January 2022, when its ad-free standard plan went from $14 to $15.49 per month, and its 4K plan went from $18 to $20 per month. A similar move from Netflix would follow the broader streaming industry's trend of jacking up prices. Today, Discovery+ announced that it's increasing prices for its ad-free tier from $6.99 to $8.99 per month, effective immediately. The Writers Guild of America (WGA) is voting on a tentative agreement with TV and movie studios this week, while the Screen Actors Guild is undergoing negotiations. Netflix declined to comment to the Journal. ![]() A representative for Netflix could not immediately be reached by Ars Technica for comment. WSJ couldn't confirm how much prices will increase or when the increases will start. WSJ said "people familiar with the matter" informed it that Netflix will probably launch its price hike in the US and Canada. However, the price bump reportedly won't come for "a few months," as Netflix is waiting for the actors' and writers' strike to formally end, the publication said. Netflix, one of the only profitable TV streaming services ( along with Hulu), is reportedly planning on increasing the monthly price of its ad-free subscription, The Wall Street Journal reported today.
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